W O R K

Porter Novelli

Porter Novelli, a global PR agency, underwent a rebrand to align with its purpose-driven mission and evolving role in the industry. The initial refresh introduced a new logo, color palette, and typography pairing, but lacked a cohesive system to unify the brand across digital, print, and internal platforms.

WHAT I DID

I was brought in to transform those initial design elements into a fully functioning brand system. While the logo, colors, and typography were fixed, I created a clear and comprehensive set of brand guidelines that defined the visual language and made the identity usable across the global agency. I led the redesign of Porter Novelli’s website, modernizing both its look and user experience, and developed a brand kit with scalable tools and assets for marketing, internal communications, and client-facing work. This included designing pitch decks, infographics, social and digital templates, and experiential materials, ensuring the brand felt cohesive, consistent, and impactful at every touchpoint.

WHAT I DID

V I S I T L I V E S I T E

Role:

Brand Designer

Date:

Jan 2025 - Present

Tools:

Figma

Skills:

Brand Design

Visual Identity

Web Design

UI/UX Design

Porter Novelli
Brand Redesign

The original Porter Novelli branding was limited in its ability to translate across platforms, with visually scattered and incohesive color usage and a dated typographic presence.
With the core elements of the rebrand already established, I refined and unified them into a functional visual identity, language, and scalable brand system—clarifying typographic hierarchy, organizing an accessible and color-compliant palette, and defining clear rules that allow the brand to be applied consistently and confidently across digital, print, and internal touchpoints.

V I E W B R A N D K I T

Previous Brand Identity

New Brand Identity

Internal Branding

Leveraging the brand system I established, I translated Porter Novelli’s refreshed identity across a wide range of internal and marketing touchpoints. This included print collateral, email templates, social assets, and the development of internal sub-brands and logos, as well as large-scale design for agency-wide events—from invitations to environmental graphics. Beyond maintaining consistency, I pushed the brand into more expressive territory, creating dynamic graphic lockups and flexible visual compositions that allowed the identity to feel energetic, modern, and ownable across teams. These extensions demonstrated how a structured brand system could also support moments of creativity, culture-building, and internal storytelling throughout the agency.