W O R K

Sonoco

When you go grocery shopping, you never think about the journey your pretzels take to get to the shelves. But Sonoco only thinks about that journey. That’s why they briefed us on a brand anthem that showcases to their clients how every little detail matters to Sonoco when getting their goods from production to the shelves.

Role:

Art Director

Agency:

EP+Co

Date:

Oct 2021 - April 2022

Tools:

Adobe Illustrator

Adobe Photoshop

Skills:

Art Direction

On-Site Production

Content Creation

Campaign Development

Sonoco is the leading manufacturer of consumer, industrial, healthcare, and protective packaging. When you walk into the supermarket, chances are you’re putting a Sonoco container into your shopping cart.

With such a strong presence in consumers’ daily lives, the Sonoco Rigid Paper Packaging team came to us to help them deliver a very meaningful message.

“At Sonoco, we treat every product as if it was delivered by hand. Because our products are designed to do one thing, protect yours.”

Throughout creative development, we held the weight of Sonoco's impact with care and intention to deliver a powerful message to connect with their consumer audience.

So how do we show people that hand-held commitment to ensuring safe delivery?

By literally showing them.

After production, we created an informative print ad placed within industry magazines to further spread Sonoco's story.