Teddi Bakes
Teddi Bakes is a protein dessert brand built by one driven entrepreneur with a loyal and growing community behind her. As Teddi's business leveled up, her existing identity could no longer keep pace. So, we partnered to build an entirely new brand system from the ground up, designed to set her apart, scale with her growth, and cover every touchpoint: packaging, social media, print, experiential, merchandise, and e-commerce.
WHAT I DID
I led every stage from research and creative exploration through client presentations, revisions, and final execution. I built the full visual foundation: logo suite, color architecture, typography system, and brand guidelines, then directed the rollout across every touchpoint. Every decision and conversation handled independently, all while maintaining a close, collaborative relationship with the client that made the work stronger at every stage.
Role:
Brand Director & Designer
Date:
Jan 2026 - Present
Tools:
Figma
Adobe Illustrator
Adobe Photoshop
Skills:
Brand Design
Visual Identity
Packaging Design
Web Design
UI/UX Design
Content Creation
Opportunity
Solution
Brand Application
POP-UP TABLETOP SIGNAGE
Social
The goal was refinement without losing authenticity. Teddi's community follows her because she's real. The solution wasn't to change that, but to give it structure. Templates and a visual system that keep her feed cohesive while leaving room for the day-to-day storytelling that makes her brand feel alive.
Packaging
Teddi needed more than a label. She needed a system. A cohesive visual language across her full product range that tightened her in-store presence, felt intentional on a shelf, and held its own next to established brands in a competitive retail space.
Pop-Up Experience
Every weekend, Teddi sets up shop at a number of local gyms, like Retro Fitness, OrangeTheory, and Burn Boot Camp, bringing her baked goods directly to her community. What once felt like a bake sale has been transformed into a branded mobile storefront. With cohesive signage, packaging, and a thoughtful setup, her pop-up presence now reflects the same energy and professionalism as the brand itself: elevated, recognizable, and impossible to walk past.
Website
Her website needed to feel like a natural extension of that shelf presence. A place her customers could land and immediately recognize, learn her story, explore her products, and place an order without friction.
